Case Study: How Foundy Provided Expert Support And Leveraged AI To Provide A Healthtech Business An Optimised Route To A Successful Exit

Introduction

An online pharmacy based in the North of England partnered with Foundy to explore acquisition opportunities and maximise its valuation. Operating at the intersection of healthtech and e-commerce, the business had achieved £2.3 million in revenue in 2024 and was projected to grow to over £7 million in 2025. After evaluating multiple advisory firms, including KBS Corporate, the founders selected Foundy for our modern, tech-enabled approach and trusted network of senior advisors.

Through a combination of advanced buyer targeting, sector-specific expertise, and seamless collaboration with our advisor partners, Foundy positioned the business as a premium acquisition opportunity. The process generated significant interest, resulting in competitive offers at valuations >30% above the industry average.

Why They Chose Foundy

The pharmacy carefully weighed its options, comparing traditional advisory firms like KBS Corporate against Foundy’s cutting-edge methodology. Foundy’s compelling advantages included:

• Comprehensive Buyer Search: Undertook a deep-dive exercise to identify 240 potential acquirers with strategic synergies and financial interest.

• Tech-Driven Insights: Leveraged proprietary AI tools to provide real-time data and market intelligence, ensuring targeted outreach.

• Senior Advisor Network: Partnered with sector-specialist advisors who expertly managed buyer interactions, including negotiations and legal oversight.

• Client-Focused Process: Emphasised transparency, flexibility, and founder control, making Foundy’s approach far more appealing than traditional rigid frameworks.

Quote from the business owner

"We chose Foundy because of their ability to combine technology and sector expertise with a truly personalised approach. Their team made us feel confident that we were targeting the right buyers and preparing our business for maximum success."

What We Did

1. Comprehensive Deal Preparation
Foundy worked closely with the client and senior advisors to ensure the business was optimally positioned. Key steps included:

• Deep-Dive Buyer Search: Identified 240 potential acquirers, prioritising those with clear strategic alignment and financial interest and graded them based on intent signals. We leveraged our database of over 1.1 million transactions and AI sourcing tools.

• Tailored Marketing Materials: Created a professional Information Memorandum (IM), anonymised teaser, and valuation report.

• Data Room Setup: Established a secure and efficient data room to streamline buyer engagement and analytics so that we could see which buyers were entering the data room and for how long

2. Targeted Deal Execution
Foundy supported the execution phase in collaboration with senior advisor partners, who led the outreach activities. Key actions included:

• Buyer Outreach: Launched multi-channel campaigns targeting 150–200 acquirers using email, LinkedIn, and direct outreach.

• AI-Driven Support: Leveraged AI tools to automate responses, track engagement, and equip the client for buyer meetings.

• Buyer Interactions: Senior advisors handled all discussions and negotiations, effectively communicating the business’s value proposition.

3. Negotiation and Legal Support
In the final stages, Foundy’s senior advisors provided:

• Negotiation Expertise: Ensured competitive tension and a timeline process optimised terms for the client.

• Legal Guidance: Managed documentation and deal structures to ensure compliance and protect shareholder interests.

The Results

• 18 Expressions of Interest (EOIs): Serious acquirers offering strong terms.

• 4 Formal Acquisition Offers To Compare: Competitive bids exceeding market expectations.

• Valuation: Offers 30% higher than the industry benchmark for businesses of similar size and growth trajectory.

Quote from the business owner
"The process exceeded all our expectations. Foundy and their advisors secured incredible interest from buyers and unlocked valuations we didn’t think were possible. Their support every step of the way was invaluable."

Why Foundy’s Approach Works

Foundy’s modern, collaborative approach ensures exceptional outcomes for businesses operating in high-growth, dynamic industries. For this online pharmacy, we delivered:

• Sector-Specific Expertise: Positioned the company as a standout opportunity in the healthtech and e-commerce markets.

• Strategic Buyer Engagement: Focused on acquirers with clear synergies, ensuring high-quality discussions.

• Technology-Driven Efficiency: Used AI tools to streamline the process while collaborating with senior advisors for expert oversight.

Conclusion

Foundy’s innovative tools and trusted advisor network positioned this North England-based online pharmacy as a premium acquisition opportunity. We were able to help the business attract competitive offers well above market benchmarks.

Take the Next Step Today if you are interested in selling your company:

• Book a Free Consultation: Speak with our experts to explore how Foundy can help maximise your company’s value.

• Prepare for the Future: Let us help you position your business for success, even if a sale isn’t immediate.

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